Google has made improvements to its Flights search feature and SEO marketers need to monitor this update as it could mean their organic listings are pushed down in SERPs.
Google lately rolled out updates to its Flights search function that will enable searchers to view information directly on SERPs.
Furthermore, the information will take account of the cost of airfare and schedules. Marketers in the travel industry need to take note of this expansion as it means they’ll need to develop their SEO efforts if they want visibility on flight-related SERPs.
Searchers can modify their query by city, time and date and effortlessly scroll the page for all flight information.From there on, users can click directly to an airline’s website in order to purchase their tickets.
The feature is not completely live yet and it is only accessible to selected U.S. searchers at this point. It builds on Google’s earlier flight search feature that pushed travel companies’ organic listings well beneath the fold.
Including the wide range airfare information will assist Google to improve its appeal for searchers looking to book a flight, though Google needs little help in terms of dominating the search market.
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