First let me say that I've been using Google Adwords almost exclusively since I started into the world of PPC, however I did try out the Yahoo program a year or so ago. I wasn't impressed with the setup so I abandoned it. I decided to give it a try again and guess what...they still don't have their shit together at Yahoo. This is what I don't like about their program vs. Google.
1. Campaigns take FOREVER to kick in. I thought Google took a while, but it took 24 hours before I saw any of my ads appearing on the Yahoo network. This just kills you when you have a hot idea that you want to get going on, then you have to wait a day or more and your inspiration fades.
2. Editorial Reviews - If you create an ad copy that for some reason doesn't jive with some Yahoo algorithm, your ad goes to Editorial Review, and the waiting game begins again. I've had half a dozen ads sitting in ER now for days...wonder if they'll ever be reviewed. At least Google get around to them in 24 hours or so.
3. Reporting - As far as I can tell, Yahoo only updates the reporting stats once a day. How the hell can I figure out if a campaign, ad or even keyword is effective if I have to wait until the next morning to see statistics?
4. Help - Getting a response from a Yahoo rep is nearly impossible.
If anyone has any tips to get around these issues...I'd love to hear them. I'd rather pay more per click and have a reliable system that gets ads showing and working in a timely manner.
1. Campaigns take FOREVER to kick in. I thought Google took a while, but it took 24 hours before I saw any of my ads appearing on the Yahoo network. This just kills you when you have a hot idea that you want to get going on, then you have to wait a day or more and your inspiration fades.
2. Editorial Reviews - If you create an ad copy that for some reason doesn't jive with some Yahoo algorithm, your ad goes to Editorial Review, and the waiting game begins again. I've had half a dozen ads sitting in ER now for days...wonder if they'll ever be reviewed. At least Google get around to them in 24 hours or so.
3. Reporting - As far as I can tell, Yahoo only updates the reporting stats once a day. How the hell can I figure out if a campaign, ad or even keyword is effective if I have to wait until the next morning to see statistics?
4. Help - Getting a response from a Yahoo rep is nearly impossible.
If anyone has any tips to get around these issues...I'd love to hear them. I'd rather pay more per click and have a reliable system that gets ads showing and working in a timely manner.
No comments:
Post a Comment